RollWorks Sales Insights

Hello sales, meet marketing “I remember walking into Sprint’s headquarters to meet with their sales and marketing teams. It happened also to be the first time that they were meeting.” Robin Bordoli - past CEO of RollWorks

RollWorks In-Market Accounts

RollWorks uses the power of their proprietary Keyword Intent data to uncover the accounts who are already looking for you even if they don’t even know who you are.

Saving Time and Money

I had the sense during our interviews with sales executives that it was valuable to show all relevant data on one screen. I took that idea and ran with it, which was very well received both internally and with users. We knew that once people confirmed an account was good for outreach, the next thing they’d be doing is finding the right person. All that can happen right here on the Overview tab.

Mobile First & Desktop Second

We saw the usage of our marketing website Rollworks.com was 65% mobile, so we designed our In-Market Account Finder product to work perfectly on small screens. But we also designed it to work perfectly on desktop.

Wire Frames

I led the discovery process for how our users might interact with the Keyword Intent data as completely new to the both the software and the concept of what Keyword Intent data could actually do for them. I stripped away all color and most of the refined design elements so that cross-functional stakeholders could understand how the end-to-end process might work.

Design Beyond the UI

I work on the user-experience and the user-interface of these products, but that also means I am performing research of all kinds. There are many kinds of research like competitive analysis, user-testing, and user interviews. You can see a screenshot of some of the competitive analysis I was performing on intent data assets from competitors.

RollWorks In-Market Accounts

RollWorks uses the power of their proprietary Keyword Intent data to uncover the accounts who are already looking for you even if they don’t even know who you are.

RollWorks In-Market Accounts

RollWorks uses thower of their proprietary Keyword Intent data to uncover the accounts who are already looking for you even if they don’t even know who you are.

RollWorks In-Market Accounts

RollWorks uses the power of their proprietary Keyword Intent data to uncover the accounts who are already looking for you even if they don’t even know who you are.

RollWorks In-Market Accounts

RollWorks uses thower of their proprietary Keyword Intent data to uncover the accounts who are already looking for you even if they don’t even know who you are.

RollWorks In-Market Accounts

RollWorks uses the power of their proprietary Keyword Intent data to uncover the accounts who are already looking for you even if they don’t even know who you are.

RollWorks In-Market Accounts

RollWorks uses the power of their proprietary Keyword Intent data to uncover the accounts who are already looking for you even if they don’t even know who you are.

Take a Look

I want you to get a good idea of what we’re talking about so that you can visualize it as we dive into the details.

Take a Look

I want you to get a good idea of what we’re talking about so that you can visualize it as we dive into the details.

Take a Look

I want you to get a good idea of what we’re talking about so that you can visualize it as we dive into the details.

Design Beyond the UI

We did several phases of research for this project, which involved user interviews that were geared at understanding people’s conception of keyword performance. We learned that trust in a data asset for keyword intent had as much to do with people’s understanding of how it worked as it did actually working..

Design Beyond the UI

Take a Look

I want you to get a good idea of what we’re talking about so that you can visualize it as we dive into the details.

Take a Look

I want you to get a good idea of what we’re talking about so that you can visualize it as we dive into the details.